Level of customer satisfaction affects their behaviour to state the product or service to others. With that condition, the company should be able to create a unified customer satisfaction with enterprise systems.
Public as consumers in the purchase consideration will have the factors that may influence the decision-making such as product, price, promotion, to the benefit. In the purchase decision process does not end once a purchase transaction occurs, continue to conduct after-purchase phase.
At this stage of a product consumers will feel the level of satisfaction or dissatisfaction that will influence subsequent behaviour. Consumers who are satisfied tend to be states of good things about the product and the relevant company to others.
Therefore, in the marketing process, companies should be able to create satisfaction for its customers. To create customer satisfaction, companies need to have a workable marketing strategy in marketing their products. Where the marketing strategy is also a fundamental tool which is planned to achieve corporate objectives by developing a competitive advantage that is used to serve the target market.
One form of marketing strategies that are capable of supporting marketing is creating customer satisfaction is the use of marketing mix that can include product, price, promotion, and physical evidence. Thus, factors that exist in the marketing mix variables are expected to create customer satisfaction, or in other words, these variables will affect customer satisfaction in buying a product.
