An entrepreneurs will be successful if it is not solely rely on business trends, but should also take advantage of clever marketing trends today. “So said Rhenald Kasali marketing expert. “We do not just focus on the type of business that is profitable, but need to understand how to manage it. So, more important than simply making a product. ”

There are some things that will determine success or failure of business management today, namely:

1. Speed ​​ or velocity. Whatever business you choose, will not succeed if they do not move quickly. But, beware, entrepreneurs tend to not want to reveal the success of his efforts, fearing that followed. So, be careful, if someone says a bright business prospects. Instead, open your eyes and ears, if someone says a business is less promising. This is where the importance of creative economy. Products can be the same, but the creativity will be prosecuted.

2. Across borders. In this era of free trade, think to always conduct cross-border trade. Try introducing your product is the broadest, aggressively embracing the opportunities for business development, and be prepared to face competition. Continue reading →