If you offer a product or offer your services to new customers, what are you most afraid of? Are you afraid of being rejected or you fear your product or service reviled?

If you ask me, I am most lazy when consumers are “rejected before trying to” my products. I often experience it.

Incidentally, I have a friend who often discuss business with me. He is engaged in property and several times following the seminar on business and investment. One time my friend told me about a seminar he’d just follow in Jakarta.

Then he told about the techniques of product promotion conducted by the owner of the Turkish Kebab Babarafi, mas Hendi. Mas Hendi has a unique and simple way to introduce the Turkish Kebab Babarafi it to consumers. And were quite effective.

The trick like this, he promoted product in a big mall. Turkish kebab homemade bread is divided into 4 pieces. Then he uses these promotional free samples, give everyone who wants to go to the mall last piece of turkey kebabs. You know why mas Hendi choose who will go to the mall that he gave his Turkish kebab pieces?

Because if he gave people who want to go to the mall, at the time the person is going home, there is a possibility someone was going to buy his Turkish kebabs. So the promotion is the free sample running technique. Different if a given person is going home. Promotional techniques are not effective. I could have just bought two more days. Or even not buy because it was forgotten. Continue reading →